Tuesday, October 25, 2011

What's in a Logo? Our Users Speak

Several months ago, we introduced a new BHL logo, and to publicize the event, we published a blog post that detailed the various images that BHL Staff Members saw within the abstract lines of our new logo. At the end of the post, we asked our users to share their interpretations of the logo with us as well. Many of you did, and, as promised, we're sharing those today. We send a special thanks to all of you who shared your thoughts with us, and if our logo inspires other ideas, don't hesitate to share them by commenting on this blog, sending us a tweet (@BioDivLibrary), or posting on our Facebook wall.

1) Water: Two users, Aloysius Horn and an anonymous user, left comments on our previous blog post indicating the logo looked like water/waves to them.

2) Mountains: Via a comment left on a our blog, John told us that our new logo reminded him of mountains.

3) Butterfly Wings: Sanlin replied, via Twitter, that our logo looked like the flapping wings of a butterfly.

4) Humpback Whale Tail: Peter Desmet commented via our previous blog post that our logo is "obviously the tail of a humpback whale disappearing behind the waves."

5) Flower: An anonymous user on our blog suggested that the logo looks like the petals of a flower.

6) Our final suggestion involved our former logo, which contained a double-helix and a butterfly. Matt Person (a BHL staff member at MBL-WHOI) told us via Twitter that, in the new logo, he envisioned "a great double helix about to emerge from the center of the logo with a butterfly darting about the top of it."

1 comment:

  1. The suggestions from everyone are very insightful, people out there really know there stuff when it comes to Nature and its offerings.