I knew I was going to have a good University of Michigan School of Information Alternative Spring Break when my project mentor, Bianca Crowley, told me to meet at the Easter Island head. But that’s just how the Biodiversity Heritage Library rolls. Part of BHL is currently housed in the Smithsonian’s National Museum in Natural History, so on Monday March 4, I purposefully strode through it’s grand doors to begin my weeklong project on creating social media campaigns that would cast a wider net and draw more people to the amazing content that the Biodiversity Heritage Library has online.
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