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    All Featured Books
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    Earth Optimism 2020
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  • Home
  • News
  • Featured Books
    • All Featured Books
    • Book of the Month Series
  • User Stories
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    • Fossil Stories
    • Garden Stories
    • Monsters Are Real
    • Page Frights
    • Her Natural History
    • Earth Optimism 2020
  • Tech Blog
  • Visit BHL
Biodiversity Heritage Library - Program news and collection highlights from BHL

All posts tagged with social-media-campaigns

BHL News, Blog Reel, Campaigns, Her Natural History

#HerNaturalHistory: Campaign Report and Outcomes

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This year, the Biodiversity Heritage Library (BHL) and our global partners celebrated Women’s History Month with an international social media campaign: Her Natural History: A Celebration of Women in Natural History.

We were delighted with the outcomes and impact of the campaign. #HerNaturalHistory had reached over 7.5 million people, with over 52 million impressions on content and over 3,100 accounts participating on social media. The campaign allowed BHL to expand its reach and engagement with existing and new audiences in notable ways, resulting in a 35% average increase in overall social reach and a 41% increase in overall social engagements compared to 2018 averages. #HerNaturalHistory also encouraged increased engagement with the works of women in BHL, fostering a 122% increase in views on books in the Women in Natural History Book Collection compared to 2018 monthly averages.

We invite you to explore the results on the campaign in-depth within the Her Natural History campaign report.

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May 2, 2019byGrace Costantino

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The Biodiversity Heritage Library (BHL) is the world’s largest open access digital library for biodiversity literature and archives. Headquartered at the Smithsonian Libraries and Archives in Washington, D.C., BHL operates as a worldwide consortium of natural history, botanical, research, and national libraries working together to digitize the natural history literature held in their collections and make it freely available for open access as part of a global “biodiversity community.”

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