Over a quarter of a million nature images are now freely available through the BHL Flickr!
Since 2011, we’ve been making many of the illustrations from BHL’s collection available via Flickr. While it has long been a community favorite amongst our audiences, in 2020 our Flickr’s popularity increased significantly when it received considerable media attention in outlets including Colossal, Laughing Squid, Český rozhlas, ZME Science, Cultura Inquieta, Hyperallergic, Graffica, Smithsonian Magazine, Open Culture, la Repubblica, Genbeta, My Modern Met (en Español), eCulture Greece, Daily Geek Show, Вокруг Света, Atlas Obscura, Shifter, Lifehacker, Indiehoy, Microsiervos, and Vice. As a result of this publicity in February 2020, we saw a 518% increase in daily views on Flickr images (2.5 million daily views compared to an average of 400,000) and an over 100% increase in visits and unique visitors to BHL. This popularity continued throughout the year, culminating in over 343 million views on images in 2020 alone—a 123% increase over 2019, bringing our all-time views to over 902 million!
Last year also offered a unique opportunity to substantially build our Flickr collection. With many of our partners working virtually in 2020 due to the COVID-19 pandemic, we focused on projects to improve our digital collections remotely. This work included uploading images to Flickr. In 2020, over 40 BHL partner staff and volunteers contributed to the upload of over 90,000 new images to Flickr—a nearly 200% increase in images uploaded compared to 2019.