All posts tagged with social-media

On 23 March 2020, the U.K. went into its first national lockdown in response to the COVID-19 pandemic. Social distancing and teleworking became the norm, and the walls of our homes became, in many ways, the boundaries of our individual worlds.

Amateur mycologist Clare Blencowe was eager to find a positive distraction from the realities of life during a pandemic. The Biodiversity Heritage Library’s open access collections, which for Blencowe had become a welcome refuge from the continuous onslaught of negative news articles, now became the inspiration for a new, socially distanced way to connect with other fungi lovers—in the form of “The Mycological Book Club”, an online, Twitter-based book club with a particular focus on open access literature.

Twitter is a popular communication channel amongst the scientific community. Scientists use the platform to communicate with colleagues and share their research findings with both other scientists and the public.

Twitter may also be a valuable source of data for researchers. For example, ecologists from the University of Gloucestershire found that “Twitter-mined” data is useful for phenological studies, such as winged-ant emergence or the appearance of house spiders in the fall.

Twitter conversations can also spark unexpected discoveries. For example, a recent @BioDivLibrary Twitter conversation helped uncover a connection between the scientific literature and a museum’s collections.

This year, the Biodiversity Heritage Library (BHL) and our global partners celebrated Women’s History Month with an international social media campaign: Her Natural History: A Celebration of Women in Natural History.

We were delighted with the outcomes and impact of the campaign. #HerNaturalHistory had reached over 7.5 million people, with over 52 million impressions on content and over 3,100 accounts participating on social media. The campaign allowed BHL to expand its reach and engagement with existing and new audiences in notable ways, resulting in a 35% average increase in overall social reach and a 41% increase in overall social engagements compared to 2018 averages. #HerNaturalHistory also encouraged increased engagement with the works of women in BHL, fostering a 122% increase in views on books in the Women in Natural History Book Collection compared to 2018 monthly averages.

We invite you to explore the results on the campaign in-depth within the Her Natural History campaign report.

March is Women’s History Month, and we’re celebrating with an international social media campaign produced in collaboration with our partners highlighting women and their contributions to natural history — Her Natural History: A Celebration of Women in Natural History.

Kicking-off with an all-day social media blitz on Friday, 8 March 2019 (International Women’s Day) and continuing throughout the month, Her Natural History aims to increase awareness of and information about women in the biodiversity sciences.

This Women’s History Month, we invite you to join us in celebrating women in natural history as part of an international social media campaign produced in collaboration with our partners — Her Natural History: A Celebration of Women in Natural History.

Through social media and blog posts, interactive programming and citizen science opportunities, Her Natural History aims to increase awareness of and information about women in the biodiversity sciences.

The campaign will kick-off with an all-day social media blitz on Friday, 8 March 2019 (International Women’s Day) and continue throughout the month with additional posts and programming, including a Wikipedia Editing Workshop on 13 March. #HerNaturalHistory is also the @iglibraries #LibrariesOfInstagram challenge topic for March.

Join us for Seeds in the Stacks, a Facebook Live tour at the USDA National Agricultural Library! We’ll go behind-the-scenes to explore selections from the Library’s collection of over 200,000 seed and nursery catalogs.