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Featured Books
    All Featured Books
    Book of the Month Series
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    Monsters Are Real
    Page Frights
    Her Natural History
    Earth Optimism 2020
Tech Blog
Visit BHL
  • Home
  • News
  • Featured Books
    • All Featured Books
    • Book of the Month Series
  • User Stories
  • Campaigns
    • Fossil Stories
    • Garden Stories
    • Monsters Are Real
    • Page Frights
    • Her Natural History
    • Earth Optimism 2020
  • Tech Blog
  • Visit BHL
Biodiversity Heritage Library - Program news and collection highlights from BHL

All posts tagged with social-media

Blog Reel, User Stories

Finding Refuge in the Library: How BHL Inspired the Mycological Book Club

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On 23 March 2020, the U.K. went into its first national lockdown in response to the COVID-19 pandemic. Social distancing and teleworking became the norm, and the walls of our homes became, in many ways, the boundaries of our individual worlds.

Amateur mycologist Clare Blencowe was eager to find a positive distraction from the realities of life during a pandemic. The Biodiversity Heritage Library’s open access collections, which for Blencowe had become a welcome refuge from the continuous onslaught of negative news articles, now became the inspiration for a new, socially distanced way to connect with other fungi lovers—in the form of “The Mycological Book Club”, an online, Twitter-based book club with a particular focus on open access literature.

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February 1, 2021byGrace Costantino
Blog Reel, User Stories

Getting Fishy with BHL: Empowering Discoveries and Connections Around Museum Collections

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Twitter is a popular communication channel amongst the scientific community. Scientists use the platform to communicate with colleagues and share their research findings with both other scientists and the public.

Twitter may also be a valuable source of data for researchers. For example, ecologists from the University of Gloucestershire found that “Twitter-mined” data is useful for phenological studies, such as winged-ant emergence or the appearance of house spiders in the fall.

Twitter conversations can also spark unexpected discoveries. For example, a recent @BioDivLibrary Twitter conversation helped uncover a connection between the scientific literature and a museum’s collections.

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September 5, 2019byGrace Costantino
BHL News, Blog Reel, Campaigns, Her Natural History

#HerNaturalHistory: Campaign Report and Outcomes

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This year, the Biodiversity Heritage Library (BHL) and our global partners celebrated Women’s History Month with an international social media campaign: Her Natural History: A Celebration of Women in Natural History.

We were delighted with the outcomes and impact of the campaign. #HerNaturalHistory had reached over 7.5 million people, with over 52 million impressions on content and over 3,100 accounts participating on social media. The campaign allowed BHL to expand its reach and engagement with existing and new audiences in notable ways, resulting in a 35% average increase in overall social reach and a 41% increase in overall social engagements compared to 2018 averages. #HerNaturalHistory also encouraged increased engagement with the works of women in BHL, fostering a 122% increase in views on books in the Women in Natural History Book Collection compared to 2018 monthly averages.

We invite you to explore the results on the campaign in-depth within the Her Natural History campaign report.

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May 2, 2019byGrace Costantino
Blog Reel, Campaigns, Her Natural History

Happy Women’s History Month! Join Us For #HerNaturalHistory Starting 8 March 2019

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March is Women’s History Month, and we’re celebrating with an international social media campaign produced in collaboration with our partners highlighting women and their contributions to natural history — Her Natural History: A Celebration of Women in Natural History.

Kicking-off with an all-day social media blitz on Friday, 8 March 2019 (International Women’s Day) and continuing throughout the month, Her Natural History aims to increase awareness of and information about women in the biodiversity sciences.

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March 1, 2019byGrace Costantino
BHL News, Blog Reel, Campaigns, Her Natural History

Coming This March! Her Natural History: A Celebration of Women in Natural History

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This Women’s History Month, we invite you to join us in celebrating women in natural history as part of an international social media campaign produced in collaboration with our partners — Her Natural History: A Celebration of Women in Natural History.

Through social media and blog posts, interactive programming and citizen science opportunities, Her Natural History aims to increase awareness of and information about women in the biodiversity sciences.

The campaign will kick-off with an all-day social media blitz on Friday, 8 March 2019 (International Women’s Day) and continue throughout the month with additional posts and programming, including a Wikipedia Editing Workshop on 13 March. #HerNaturalHistory is also the @iglibraries #LibrariesOfInstagram challenge topic for March.

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February 11, 2019byGrace Costantino
BHL News, Blog Reel

Join us for Seeds in the Stacks!

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Join us for Seeds in the Stacks, a Facebook Live tour at the USDA National Agricultural Library! We’ll go behind-the-scenes to explore selections from the Library’s collection of over 200,000 seed and nursery catalogs.

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October 30, 2017byGrace Costantino
BHL News, Blog Reel

Facebook Live Event 24 March: Celebrating Gesner

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Conrad Gesner (1516-1565) was a Swiss naturalist whose Historia Animalium is considered the starting point of modern zoology. 26 March is the anniversary of his birth, and institutions around the world will celebrate #GesnerDay by highlighting his publications and contributions on social media.

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March 15, 2017byGrace Costantino
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About BHL

The Biodiversity Heritage Library (BHL) is the world’s largest open access digital library for biodiversity literature and archives. Headquartered at the Smithsonian Libraries and Archives in Washington, D.C., BHL operates as a worldwide consortium of natural history, botanical, research, and national libraries working together to digitize the natural history literature held in their collections and make it freely available for open access as part of a global “biodiversity community.”

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