This week, throngs of people who are amping up for Discovery Channel’s 25th annual Shark Week. This week long commemoration of all things sharks is aired in 72 countries watched by ~ 30 million viewers and is the longest running program event on cable. Every year schools of shark fans around the world countdown the days in anticipation for this late summer shark line-up and when it arrives they organize home-screening parties, play games, trivia, award prizes, shave their hair, get manicures and generally remain glued to their televisions marveling in the jawsome mystery and power of sharks.
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